London Alternative Market
Fetish club, City of LondonOpen
London Alternative Market is open. Rated 4.7★ from 46 Google reviews; the newest review is from March 2025.
- 4.7★Average rating
- 46reviews
- March 2025Newest review
Updated 13 November 2026
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Details
- Monclosed
- Tueclosed
- Wedclosed
- Thuclosed
- Friclosed
- Satclosed
- Sun12:00–23:00
- Status
- Open
- Address
- The Steel Yard, 13-16 Allhallows Ln, London EC4R 3UE
- Website
- londonalternativemarket.com
- Newest review
- March 2025
Something wrong or out of date? Send a correction
Before you go
- Arriving
Plan to arrive by 8pm if you want to enter the afterparty, as the venue closes to new arrivals after that time.
- First visit
The club's own website says there is a newbie orientation at 1pm every month to help newcomers find their feet quickly.
- Dress code
Fetish wear is encouraged but absolutely not required; jeans and a t-shirt are perfectly acceptable, though the club says to feel free to express yourself in leather, latex or whatever you choose.
- Prices
Advance tickets from TicketTailor are cheaper than paying on the door; the club's own website lists market-only entry from £9 advance or £10 on the door, market plus afterparty from £16 advance or £17 on the door, or afterparty-only from £25.
- At the door
Payment at the door is by card only, according to the club's own website.
- Facilities
The venue has multiple retail rooms, a bar, food and refreshments, workshop spaces, and an afterparty play space called the Red Room.
- Food and drink
Food is available but one reviewer noted prices are higher than nearby alternatives outside the venue.
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About London Alternative Market
The Steel Yard entrance door and storefront Google Photos marked Google come from Google Maps contributors. Your photo? Ask us to remove it.
London Alternative Market is London's longest-running monthly kink and BDSM event, held on the first Sunday of each month since 2006 at The Steel Yard in the City. It blends a daytime market with over 30 exhibitor stalls selling fetish and alternative clothing and accessories, workshops on topics like rope and mental health, a bar, and food, followed by an evening afterparty with a play space in the Red Room.
A typical visit starts with doors opening at noon; there's a newbie orientation at 1pm for first-timers, then you can browse the market, attend workshops, and socialise throughout the afternoon. At 6pm the Red Room transforms into the afterparty venue, which runs until 11pm. The club's own website says no full nudity or genital exposure is permitted, but fetish wear and personal expression are actively encouraged—jeans and a t-shirt are fine too.
Reviewers consistently praise the welcoming, non-judgemental atmosphere and the diversity of the crowd. It suits couples, singles, first-timers and seasoned enthusiasts who want to shop, learn and socialise in a well-organised, safer-sex environment. The 4.7-star rating from 46 reviews reflects a venue that has earned strong loyalty, though one recent visitor felt the market offerings had declined.
- Who goes
- A mix of couples and singles of all ages, from curious first-timers to experienced members of the kink and BDSM community, plus some alternative fashion enthusiasts.
What guests love
- The atmosphere is safe, sociable and genuinely non-judgemental, with people from diverse backgrounds and identities feeling welcome and able to express themselves freely.
- The variety and quality of market stalls and exhibitors selling fetish, BDSM and alternative clothing and accessories across multiple rooms.
- The venue is well-organised, accessible and easy to reach, with a clear structure to the day and educational workshops included.
- Bar staff work hard to serve the large crowd, and the overall environment balances excitement with a sense of safety and community.
- The monthly format has been consistent and trusted for over 20 years, making it a reliable destination for regulars and newcomers alike.
- Unique items such as hand-crafted pieces are available for purchase, and the event functions as both a social gathering and a shopping opportunity.
What guests complain about
- One visitor felt the market had declined in quality and variety compared to pre-COVID events, though this is a minority view among recent reviews.
- Bar queuing can be slow during busy times, and shorter guests may find it harder to catch the bartenders' attention in the crowds.
- Food pricing inside the venue is higher than eating at restaurants nearby.
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Club facts, checked against sources
2 of 7 facts confirmed by two or more independent sources. Each fact shows who says it. Confirmed = two or more independent sources agree. Prices are per night at the door and change, so check the date.
- Open on
- Sunday Confirmed Club website · November 2026Google Maps · November 2026
- Dress code
- Casual Club says Club website · November 2026
- Food
- Snacks Confirmed Google Maps ×3 · March 2025Google reviews · March 2025
- Drinks
- Paid bar Other sources say Google Maps ×3 · March 2025
- Wheelchair access
- Yes Other sources say Google Maps · November 2026
- Booking
- Walk in Club says Club website · November 2026
- Closed for good
- No Club says Club website · November 2026
Latest reviews from every source
Very sociable place for the Kink and BDSM community. They have market stalls full of kink/BDSM stuff, a bar and food (although food is dear but you can go out for food options nearby) They also have an after party where you can play, but no full nudity or sex allowed.
We loved the diversity, my partner (pre-op trans) felt that they could be who they truly are and present that way on our next visit. We felt safe and able to enjoy the atmosphere, stalls and mix of people without judgement. Only slight downside was being queue jumped at the bar (nothing unusual, as a 5-footer I get it all the time...) but the bar staff are doing their damnedest to serve everyone.
No experience but try again
Fab selection of stalls, gorgeous venue, easy to get to. If you fancy an interesting day's alternative shopping where you can learn things and make friends, this is the place to go.
Awesome day out... bar is converted to a market for a variety of sexy items. I bought myself some venetian masquerade masks made from metal. You can buy drinks and food here while you shop. And don't forget to get dressed up for the after party.
I used to go here before COVID and was really good and had lots of stands with things to buy. I went a couple of weeks ago but was very disappointed as it was nowhere near as good in my opinion. I got there around 1pm and paid at the door for the market and after party, which means I was planning on staying till it closes at 11pm. I left around 2pm ages before even the market closed. I will not be returning.
The staff are extremely organised, there's a great variety of traders on several floors, places to get food, coffee & tea as well as cocktails. There's a good all inclusive, non-judgemental atmosphere that feels exciting but safe.
Sources we checked
- Google Maps 4.7★ from 463 reviews readnewest April 2023
- Google reviews 10 reviews readnewest March 2025
What Google reviewers talk about
after party · 3stalls · 4drinks · 2atmosphere · 3venue · 2bar · 2party · 3food · 3
Review history
Each dot is one dated Google review (13 with stars). The line is the running average. Does the owner answer?
The owner actively replies to reviews and engages with feedback from guests.
Rating spread
Written from the venue's newest Google reviews and its own website. We paraphrase, we never quote guests, and we never name anyone.
Sources for this text: Google Maps, Google reviews, the club's own website, every review we hold.
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